Register: 2025 OOH Media Conference

Registration is now open for the premier OOH event taking place May 5-7, 2025 in Boston. This year’s event, themed “The Power of Presence,” will spotlight OOH’s unmatched ability to unify communities, amplify cross-channel campaigns, and drive brand growth by creating authentic connections in a hyper-connected world.

2024 OOH Media Plan Winners Announced

OAAA announced the winners of its annual OOH Media Plan Awards during the Advertising Club of New York’s 17th annual OOH: Now event. Taking the top honor for the OOH Media Plan of the Year is the “Brat Wall” campaign, a collaboration between Atlantic Records, Charli XCX, and Colossal Media.

OOH Advertising Posts Record Q3 Volume

Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by OAAA. This marks the highest third-quarter volume ever for OOH, placing year-to-date growth at 4.6%, building on a strong year of growth for the medium.

Enhanced Engagement: Social Media, Influencers + Iconic Locations

New research from OAAA and The Harris Poll shows that OOH ads that incorporate social media or influencer elements, or appear in iconic locations, have a stronger impact on nearly half of adults, especially among urban, Black, Hispanic, and younger audiences.

OOH Drives Significant ROI Gains Through Incremental Budget Reallocation

A new study from OAAA reveals that reallocating a small portion of existing media budgets to OOH advertising can significantly boost return on ad spend (ROAS) and key brand metrics. The research highlights how minor shifts from oversaturated channels to OOH can drive notable revenue growth and improve brand performance, particularly for Automotive, CPG Food, and Retail Grocery categories.

Fall Legal Report 2024

OAAA produces a semi-annual legal report that is an essential resource for members, offering in-depth analysis of recent legal developments, regulatory changes, and landmark court decisions in OOH advertising.

The Fall 2024 Legal Report profiles a U.S. Supreme Court ruling that was issued at the end of the Court’s 2023-24 term. As the Court begins a new term, OAAA Association Counsel Allen Smith overviews the case and a government agency’s enforcement authority balanced against a defendant’s right to a jury trial.

Call For Entries Now Open: 83rd Annual OBIE Awards

Entries are now open for The 83rd Annual OBIE Awards, one of the industry’s most prestigious honors celebrating creative excellence in out of home (OOH) advertising. Highlight your best OOH campaigns that capture attention, engage audiences, and push the boundaries of creativity.